Kale Brereton

WORK HISTORY

EDUCATION

ABOUT KALE BRERETON

I don’t just market businesses; I fight for them. My approach to growth is grounded in a decade of high-stakes negotiation and advocacy, fused with a forward-thinking obsession for digital strategy. I help organizations punch above their weight class by finding competitive advantages others miss.I am a big-picture thinker who isn\'t afraid to get my hands dirty. As a Fractional CMO and Business Advisor, I blend the grit of a former Union Executive with the finesse of a modern digital strategist.My Approach: Strategy with Heart. I am infatuated with branding because I am addicted to the potential in people. I thrive when writing and speaking from the heart, using inspirational storytelling to push boundaries for myself and my clients. I have a unique ability to read the room understanding the specific persona of a customer and exactly what drives their purchasing behavior.I provide the leadership necessary to turn marketing into a revenue engine. Whether it\'s an SME or a non-profit trying to make a difference, I bring an entrepreneurial spirit and a track record of advocacy to the table.Core Competencies: Strategic Leadership: Fractional CMO services, Business Coaching, Advisory.Brand Experience: Copywriting, Podcasting, Branding, & Customer Experience (CX).Consumer Psychology: Market Research, Behavioral Analysis.I champion the underdogs, the builders, and the visionaries. If you are looking for a leader who combines \"boots on the ground\" reality with high-level marketing strategy, let\'s connect.Favorite Quotes\"Can you imagine what I WOULD do if I could do all that I CAN?\" — Sun Tzu\"The beauty of the soul shines out when a man bears with composure one heavy mischance after another, not because he does not feel them, but because he is a man of high and heroic temper.\" — Aristotle\"Cripple him and you have Sir Walter Scott. Lock him in a prison cell, and you have John Bunyan. Bury him in the snows of Valley Forge and you have George Washington. Raise him in abject poverty and you have Abraham Lincoln. Strike him down as with infantile paralysis and he becomes Franklin Roosevelt. Burn him so severely that the doctors will say he will never walk again, and you have Glen Cunningham – who set the world’s one-mile record in 1934. Deafen him and you have Beethoven. Have him or her born in a black society filled with racial discrimination and you have Booker T. Washington, Marian Anderson, or George Washington Carver. Call him a slow learner, ‘retarded’ and write him off as uneducable, and you have Albert Einstein.\" — (Baker 1997 pg.84,85)