Ka Lau

Global Integrated Campaigns and Acquisition at Zendesk, Independent Consultant

Role
Senior Manager - Global Integrated Campaigns at Zendesk
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ka Lau

Hybrid marketing strategist with 7+ combined years of hands-on B2B startup experience and proven growth results at Zendesk. Specialized in designing, executing and testing multitouch prospect and customer integrated campaigns that achieve ROI. Independent freelancer with clients within blockchain, AdTech, cybersecurity, art industries. Empathic and creative design-thinker committed to authentic storytelling and data-backed optimization. Skills:Global Integrated Marketing Campaign StrategyInbound and Growth MarketingMarketing AutomationPaid AcquisitionLead GenerationProject ManagementAnalyst RelationsContent CreationSEO

Experience

  1. Senior Manager - Global Integrated Campaigns

    Zendesk

    Jun 2019 — Present · San Francisco, CA, US

Education

  • Santa Clara University

    Bachelor of Science (B.S.), Marketing

    2009 — 2013

Skills

  • Marketing
  • Analyst Relations
  • Customer Service
  • Demand Generation
  • Sales Enablement
  • Hubspot
  • Competitive Analysis
  • Start-Ups
  • Social Media
  • Market Research
  • Strategy
  • Search Engine Optimization (SEO)
  • Inbound Lead Generation
  • Hootsuite
  • Microsoft Powerpoint
  • Business-to-Business (B2b)
  • Photography
  • Public Relations
  • Project Management
  • Social Media Marketing
  • Microsoft Excel
  • Powerpoint
  • Marketing Communications
  • Facebook
  • Sales
  • Email Marketing
  • Display Advertising
  • B2b
  • Press Releases
  • Digital Marketing
  • Blogging
  • Lead Generation
  • Social Networking
  • Inbound Marketing
  • Online Marketing

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Ka Lau — Senior Manager - Global Integrated Campaigns at Zendesk in San Francisco, CA, US | Unifers