Kalapi Dutta

Brand Marketing | Mahindra Group

Role: Marketing Manager at Jawa Yezdi Motorcycles
Location: Pune District, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Kalapi Dutta

Kalapi Dutta, handling the Brand Marketing for JAWA, Yezdi and BSA Motorcycles at Classic…

Experience

Marketing Manager
Jawa Yezdi Motorcycles
Feb 2024 — Present · Pune, IN
Directing media planning efforts to optimize reach, frequency, and ROI across offline platforms- Formulating strategic partnerships to enhance brand visibility and affinity. Collaborated with key stakeholders to negotiate mutually beneficial agreements and leverage synergies for maximum impact- Successfully managed and executed high-impact media launch events for BSA’s India debut and new Jawa & Yezdi products.

Education

School of Management – UAi
Pgdm, Marketing
2018 — 2020
Sivanath Sastri College , University of Calcutta
Bachelor of Commerce - Bcom hons
2015 — 2018

Contact information

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Work email
•••••@jawamotorcycles.com
Personal email
•••••@•••••.com
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Current company

Jawa Yezdi Motorcycles

Motor Vehicle Manufacturing · 404 employees · Founded 2015 · Pune, Maharashtra, India

Classic Legends Private Limited was founded with a vision to reintroduce iconic motorcycle brands in India & International markets. The company currently boasts of an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring to consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the retro classic motorcycle market. Launched in 2018, Jawa was the first brand to be re-introduced as a part of the Classic Legends stable. Soon after the launch, the brand became the top searched motorcycle brand on Google with its inventory for 10 months sold out in the first month itself. Jawa is now an established motorcycling lifestyle brand, having iconic models like the Jawa, 42 & Perak in its portfolio. The launch of Yezdi in 2022 introduced three distinct motorcycles models, purpose built to celebrate the spirit of fun, thrill & adventure. The combined product portfolio of Jawa & Yezdi brands, offers a full gamut of premium models, catering to entire motorcycling spectrum from urban city rides, off-roading to long distance touring. With the unveil of BSA in December 2021 at the Motorcycle Live at NEC Birmingham, UK. Classic Legends has made its foray into international market, bringing back the iconic BSA Goldstar. The brand has currently been launched for the European market and has plans for global expansion. The long-term road map of Classic Legends is to curate an entire ecosystem of lifestyle experiences for customers and community, leveraging on the best of its partner capabilities in design & engineering along with its global expertise to design lifestyle products that capture the DNA and ethos of retro motorcycling.

jawamotorcycles.com

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About Kalapi Dutta

Experience

Marketing Manager

Education

School of Management – UAi

Sivanath Sastri College , University of Calcutta

Find verified contacts for anyone on LinkedIn