Kalai Arasan
Programmatic Buyer | GAM 360 | Google Adsense|Google Adx expert
- Role
- Senior Programmatic Manager at Tradr
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Kalai Arasan
TRADR dsp, GAM 360 and ADX Expert, 9 years of experience in Online Ad Operations which includes Ad Trafficking, Campaign Management, Publisher management, Troubleshooting and performance reporting. I have gained expertise in Ad Servers such as DFP, Appnexus, Turn DSP, Pulsepoint SSP, and Adap.tv, Live rail and other tools like HTTPwatch professional, Firebug, SWF decompiler.Also have good experience in Social Media Networking and good knowledge of HTML, Ms. Office and Java Script.I have working experience on both side DSP and SSP platforms.
Experience
Senior Programmatic Manager
Jul 2025 — Present
Executed programmatic media buys using TRADR DSP across display, video, and mobile formats.Uploaded and QA-tested creatives to ensure compliance with specs and platform policies.Monitored campaign pacing and performed ongoing optimizations to achieve delivery and performance goals.
Education
National Higher secondary school
High School, Computer Science
2002 — 2007
AMACE
Engineer's Degree, Computer Software Engineering
2007 — 2011
Skills
- Dfp
- Social Media Advertising
- Dfa
- Digital Marketing
- Campaign Management
- Rmx
- Sql
- Behavioral Targeting
- Windows 7
- English
- Sem
- Ad Serving
- Social Media Marketing
- Ppc
- Java
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Google Adwords
- Web Analytics
- Rich Media
- Google Analytics
- Media Planning
- Photoshop
- Monetization
- Online Advertising
- Salesforce.com
- Media Buying
- Online Marketing
- Digital Strategy
- Web Marketing
- Teaching
- Advertising
- Advertising Operations
- Digital Media
- Optimization
- Web Ma
- Css
- Customer Service
- Outlook
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