Kalah D.
Multifaceted Content Creator and Social Media Specialist
- Role
- Digital & Social Media Specialist at Yamazen Inc
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kalah D.
My experience within several internships coupled with a recent academic background in…
Experience
Digital & Social Media Specialist
May 2025 — Present
Develop and implement comprehensive social media strategies that align with our brand goals.• Design and manage creative, trend-forward campaigns primarily on TikTok, while integrating efforts across platforms such as Instagram, Facebook, YouTube, and Twitter.• Create, curate, and schedule engaging multimedia content including short-form videos, graphics, and interactive posts.• Collaborate with the creative team to produce high-quality videos and visual content tailored to current trends and platform algorithms.• Experiment with emerging formats and techniques to drive viral engagement.• Monitor the latest digital trends, especially within the TikTok ecosystem, and rapidly incorporate new ideas into the content strategy.• Utilize competitive analysis and social listening tools to identify opportunities for innovation and improvement.• Track, analyze, and report on social media performance metrics using analytics tools to guide strategy adjustments.• Optimize content and campaigns based on insights to maximize reach, engagement, and conversion.• Test different approaches and leverage data-driven decision-making to continually enhance the social media presence.• Actively engage with our online community by responding to comments, messages, and mentions to build brand loyalty.• Foster relationships with influencers and digital communities to enhance our social footprint.• Work closely with marketing, product, and communications teams to ensure a unified brand voice and messaging.• Assist in the planning and execution of integrated marketing campaigns that span across multiple channels.
Education
University of Wisconsin-Parkside
Certificate, General Education
Columbia College Chicago
Social Media & Digital Strategy, Business, Management, Marketing, and Related Support Services
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