Kala Brock-Stevens

About Kala Brock-Stevens

I am an experienced marketing/media professional and self-starter with a successful history across many industries including education, retail, B2B, QSR, CPG, and non-profit- Planned and executed a Austin-Bergstrom Airport takeover on behalf of Texas A&M University during SXSW with 71 placements, generating over 8MM impressions, 217K Facebook video views, and 35K other social engagements- Introduced advanced linear TV targeting to FASTSIGNS by partnering with CNN\'s TargetingNOW product. In the first year, FASTSIGNS saw a 28% lift in delivery of \"Marketing Decision Makers\" overall, a 55% lift in delivery of \"Marketing Decision Markers\" during prime programming, and $46K in incremental value- Executed a 22-market spot radio schedule for Insperity with the goal of growing business owners\' functional awareness of Insperity\'s offerings. In order to have an impact during a key sales period, local radio talent was tapped to describe the value Insperity can bring to small/medium size companies in lieu of a standard radio schedule. In addition to pre-recorded radio spots, this campaign generated 72MM+ impressions in 4 weeks and a halo effect for local Insperity offices generating qualified leads across the country- Launched a media campaign for a new masters degree program at Texas A&M\'s College of Geoscience. By narrowing the campaign to specific platforms, tactics, and targeting, the campaign\'s scrappy budget exceeded the enrollment goal by 100% and delivered an additional 445 qualified lead for future recruitment- Co-founded Ad 2 Dallas, an organization for young advertising, marketing, and communications professionals. Ad 2 Dallas holds the title of largest Ad 2 chapter in the country.

Experience

1. Director

   Harmelin Media

   Nov 2021 — Present · Dallas-Fort Worth, TX, US

   Direct/supervise, plan, and collaborate with marketing teams to execute local, regional, and national strategies across all media types. Brand Experience: Regions Bank, Jollibee, RVshare, Hyatt Inclusive Collection, Turkey Hill Diary

Education

• 4A's Institute of Advanced Advertising Studies

  Media Strategy

  2015 — 2015

• Sul Ross State University

  Master of Business Administration (MBA), Business Administration and Management, General

  2016 — 2018

• Texas State University

  Bachelor of Arts, Advertising with minor in Sociology

  2007 — 2010

• Smithville High School

  High School

  2003 — 2007

Skills

• Vocus
• Sqad
• Spanish
• Outdoor Advertising
• Microsoft Word
• Kantar
• Etelmar
• Ap Style
• Online Advertising
• Online Marketing
• Marketing Research
• Sbms
• Integrated Marketing
• Microsoft Office
• Sales
• Email Marketing
• Windows Movie Maker
• Copywriting
• Srds
• Public Relations
• Press Releases
• Digital Media
• Mediamind
• Interactive Marketing
• Mri+
• Marketing
• Blogging
• Social Media Marketing
• Indesign
• Powerpoint
• Microsoft Excel
• Event Planning
• Radio
• Stradegy
• Mets
• Social Media
• Hoovers
• Print Plus
• Smart Plus
• Smrb