Kaja Piekarska
Senior Marketing Communication Manager @HelloFresh
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WORK HISTORY
Senior Marketing Communication Manager @HelloFresh
Berlin, DE
At HelloFresh I am responsible for integrating sustainability into everything we communicate by - translating key initiatives, data, and consumer insights into communication strategies and messaging- working with channel specialists across all communication platforms, including video, social media, in-box, and consumer PR- working closely with sustainability experts to provide transparent messaging based on facts and data- supporting local teams in planning & executing 360° brand campaigns across key brand channels- managing the group annual Sustainability Report.
EDUCATION
Uniwersytet im. Adama Mickiewicza w Poznaniu
Master's Degree, International Relations and Affairs
Uniwersytet im. Adama Mickiewicza w Poznaniu
Bachelor's Degree, International Relations
Coders Lab
UX Designer, Digital UX design
SKILLS
ABOUT KAJA PIEKARSKA
Creative and brand communications professional with 15+ years across top consumer brands. Currently in a global brand marketing role at HelloFresh, where I merge cultural insight, consumer behavior, and market signals into scalable creative strategy. I strongly believe culture influences buying decisions more than brands admit, and I actively interrogate media habits and emerging obsessions to stay ahead. My work blends creative thinking with data, research, and measurable outcomes, consistently driving retention and new business through impact, not noise.
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