Kajal Sharma

Performance & Growth Marketing Manager | Paid Media | Product Strategy |

Role
Manager, Paid Social at Brainlabs
Location
Bengaluru, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kajal Sharma

Experienced Growth & Performance Marketing Manager with 6+ years of success driving customer acquisition, app growth, and full-funnel campaign strategies across global markets (APAC, UK, US). Skilled in managing multi-million dollar budgets across Meta, Google Ads, SA360, Bing, Amazon Search, and Apple Ads. I specialize in building scalable paid media strategies, integrating product marketing insights, and leading GTM campaigns for high-growth B2C and B2B brands.

Experience

  1. Manager, Paid Social

    Brainlabs

    Jan 2024 — Present · Bengaluru, IN

    Estee Lauder Companies UK Portfolio (MAC, Tom Ford, Clinique, La Mer, Bobbi Brown)Key Responsibilities & Achievements-Managed and optimized multi-channel paid social campaigns for Estee Lauder Companies UK and its sister brands (MAC, Tom Ford, Clinique, La Mer, Bobbi Brown) with an annual budget of £200K+- Overseeing campaigns across Meta, LinkedIn, Pinterest, Snapchat, and Twitter- Led A/B testing initiatives to optimize ad creatives, audience targeting, and budget allocation, significantly enhancing campaign efficiency- Collaborated with creative teams to design data-driven ad concepts that resonate with diverse consumer segments- Analyzed performance metrics to provide strategic recommendations, delivering detailed reports to senior stakeholders.

Education

  • University of Rajasthan

    Bachelor of Commerce - BCom

    2015 — 2017

  • Rajasthan Technical University

    Master of Business Administration - MBA, Marketing and Finance dual specialization

    2018 — 2020

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Kajal Sharma — Manager, Paid Social at Brainlabs in Bengaluru, IN | Unifers