Kajal Mishra
Product Marketing at Microchip Technology | B2B Specialist | Digital Strategist
- Role
- Product Marketing Specialist at Microchip Technology Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kajal Mishra
A marketer who\'s always thriving for new opportunities to excel and open for challenges. My expertise includes Product Marketing, Content marketing, Social media marketing, Digital marketing, Market research, Planning & strategy, Lead generation. Currently, I manage product marketing initiatives for the 32-bit MCU portfolio across global markets, ensuring strategic alignment and market success. I collaborate with cross-functional teams to develop and execute Go-to-Market (GTM) strategies, craft compelling and differentiated messaging, and lead website content management using Adobe Experience Manager (AEM) & DAM implementation to optimize digital presence.I enjoy generating creative ideas and crafting practical solutions to meaningful challenges. My colleagues would describe me as a driven, hustler and go-getter who maintains a positive attitude when faced with adversity. In my free time, you would find me sipping over a cup of coffee with some good music!
Experience
Product Marketing Specialist
Apr 2022 — Present · Bengaluru, IN
Manage product marketing initiatives for the 32-bit MCU portfolio across global markets, ensuring strategic alignment and market success.• Collaborate with cross-functional teams to develop and execute Go-to-Market (GTM) strategies, including key tactics and timelines for successful product launches.• Craft compelling and differentiated messaging that resonates with customer needs and aligns with market trends.• Oversee website content management, leveraging Adobe Experience Manager (AEM) to design, optimize, and maintain an engaging digital presence.• Partner with Sales enablement, Product Owners, and Customer Success teams to enhance customer engagement, improve conversion rates, and optimize every stage of the buyer’s journey.• Support the execution of multi-channel marketing campaigns, including email, social media, and both inbound & outbound strategies.• Analyze and measure website & campaign performance using Adobe Analytics and Tableau, delivering actionable insights to stakeholders to refine marketing strategies.
Education
Shobhit University
B.Tech, Electronics and Communication Engineering
Symbiosis Institute of Business Management (SIBM) Bengaluru
Master of Business Administration - MBA
2016 — 2018
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