Kajal Kurane

About Kajal Kurane

As a Senior Executive specializing in Paid Search and Social Media Marketing, I bring over 5 years of experience driving high-impact digital marketing strategies. My expertise spans budget management, campaign management and optimization, ROI analysis, media planning, creative testing, and audience targeting and segmentation. I have a proven track record of leading cross-functional teams to deliver exceptional results, enhancing brand presence, and driving substantial ROI.Key Highlights:• Budget Management: Successfully managed annual budgets exceeding 12 Cr, ensuring optimal allocation across various platforms to maximize ROI.• Campaign Optimization: Led end-to-end campaign management.• ROI Analysis: Implemented advanced analytical tools to measure and report on campaign performance.• Media Planning: Developed comprehensive media plans, incorporating competitive analysis and market research to identify opportunities and maximize brand exposure.• Creative Testing: Conducted A/B and multivariate testing to optimize creative assets.• Targeting & Segmentation: Utilized data-driven insights to segment audiences and refine targeting strategies.• Cross-Functional Leadership: Demonstrated strong leadership in managing cross-functional teams, ensuring cohesive and successful campaign execution.• Performance Metrics & KPIs: Established and tracked performance metrics, providing actionable insights and driving continuous improvement.

Experience

1. Senior Paid Social Executive

   Pattern

   Apr 2025 — Present

Education

• DKTE'S Textile and Engineering Institute - An Empowered Autonomous Institute

  Bachelor's degree, Electronics Engineering

  2012 — 2017