Kajal Karmakar
Social Media Strategist & Content Creator | 6+ Years Experience | Expert in Building Engaged Audiences & Leading Teams | Passionate About Content Creation, Personal Finance & the Creator Economy
- Role
- Associate Visual Strategist at Scroll Stop
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Kajal Karmakar
As a social media strategist and content creator with over 6 years of experience, I specialise in helping brands and creators build engaged audiences through strategic content, effective social media management, and compelling storytelling. My expertise spans content creation, social media strategy, team leadership, and brand building. Throughout my career, I have developed a unique ability to understand the pulse of the creator economy and leverage it to create authentic connections with audiences. Whether it’s scaling brand presence, crafting viral content, or leading cross-functional teams, I thrive on turning ideas into impactful digital experiences. I have a strong presence on camera, which allows me to connect with audiences on a deeper level and bring out the best in video content. I am passionate about personal finance and empowering individuals, which is reflected in my personal brand,\'Money n Mascara\' where I blend my love for content creation with educating my audience about smart money moves, all while focusing on self-care and empowerment. Having worked on diverse projects, including social media strategy, UGC campaigns, and content creation, I bring a holistic approach to building engaged and authentic communities. My goal is to help companies grow their digital footprint while fostering meaningful relationships with their audiences. I’m passionate about working with startups, remote teams, and organisations looking to harness the power of content creation and the creator economy to reach their full potential. I’m always open to new opportunities and collaborations that allow me to make an impact.
Experience
Associate Visual Strategist
Jun 2024 — Present
Collaborating with the pre-production team, directing the production team and overseeing the post-production team to ensure the outcome of UGC Video Ads is aligned.Some of the brands I have worked on-Goibibo, Purplle, Skore, Phool, Frido, Wakefit, The Sleep Company, Nobero, Innovist, Good Bug, etc.
Education
Bethune College
Bachelor of Arts Hindi, honours
2018 — 2021
Kendriya vidyalaya Ballygunge
Senior secondary , Commerce
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