Kaiyue Fan
UX Designer III at Expedia Group
- Role
- Ux Designer Iii at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kaiyue Fan
Senior UX Designer with 7+ years of experience specialized in building scalable design systems and global communication frameworks. Expert at bridging the gap between business objectives and user needs, demonstrated by driving $17M in annualized gross profit through strategic cross-sell and retention initiatives. Proven leader in unifying complex, multi-brand experiences into modular, data-driven ecosystems.
Experience
Ux Designer Iii
Feb 2021 — Present · Seattle, WA, US
Serve as the UX Lead for global transactional communication platform supporting 3 core brands and 6 lines of business.• Architected a modular, cross-brand design system that replaced siloed, hard-coded legacy systems, reducing \"time-to-market\" for high-fidelity communications from days to minutes.• Spearheaded the integration of data-driven cross-sell opportunities within the traveler journey, generating $17M in annualized gross profit.• Conducted a comprehensive end-to-end journey audit to identify gaps and design new automated notifications for critical traveler milestones.• Designed a global deep-linking strategy to streamline user actions, significantly reducing bounce rates and improving engagement metrics.
Education
Rhode Island School of Design
Master's Degree, Landscape Architecture
University of Washington
Master's degree, Human Computer Interaction
Tongji University
Bachelor's degree, Landscape Architecture
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