Kait Neese

About Kait Neese

Strategic Revenue Leader | Digital Publishing Pioneer | Open Access InnovatorAccomplished commercial executive with 15+ years driving revenue growth and digital transformation across the complete academic publishing ecosystem. Unique cross-industry expertise spanning independent publishing, major commercial publishers (Springer Nature, Taylor & Francis), and community-supported scholarly infrastructure (Lyrasis). Proven track record of exceeding sales targets by 300%+, building international partnerships, and developing innovative business models for scholarly communication. MBA with deep expertise in consortial licensing, open access transitions, and emerging market development.CORE COMPETENCIESCommercial Leadership • Multi-million dollar consortium agreement negotiation • Strategic account management and territory development • Revenue forecasting and pipeline management • Cross-cultural business development and partnershipsPublishing Industry Expertise • Independent publisher business models and workflows • Subscription-to-open access model transitions • Digital content licensing and distribution strategies • Scholarly communication infrastructure developmentTechnology & Innovation • Metadata optimization and automated workflows • Digital asset management and distribution platforms • Open source community-supported technologies • International e-commerce platform integrationMarket Development • Emerging market penetration and partnership development • Library consortium and institutional sales strategies • Small-to-medium publisher service provision models • Academic society and university press partnerships

Experience

1. Member Outreach Representative, South

   Lyrasis

   Jul 2024 — Present · US

   Drive Membership and new service adoption to a variety of cultural heritage institutions(academic libraries, public libraries, archives, museums, consortia partners) through directengagement within a defined geographic territory• Be a primary contributor to the sustainability of all Lyrasis programs and services by workingacross Lyrasis divisions and services to understand and position different markets,approaches and opportunities and risks in order to improve adoption and bottom-linemandates• Meet, interview and otherwise critically engage library leaders and practitioners tounderstand their challenges through the prism of how Lyrasis can help them improve theirown service deliverables /Job Responsibilities:• Proactively prospect and interview library, archives and museum staff about current andfuture needs and be able to provide Lyrasis solutions based on needs assessment usingMission and vale alignment and positioning to distinguish this work from our for-profitcompetitors/perceived competitors• Meet/exceed performance and sales goals through growing new revenue and maintainingrenewal/recurring revenue, particularly for Membership and specific pre-identified Lyrasisproducts and services.• Devise and execute a strategic plan in assigned territory to achieve both territory andorganizational sustainability goals.• Create collaboration and partnership with Divisional leaders to ensure these programleaders understand our role, our process to support their program goals.• Maintain activity, lead, and opportunity data in the CRM to report out key performancemetrics.• Actively engage and build relationships with members, future members, and othercommunities as a primary day-to-day function and become an ally to institutions in theirassigned geographic region.• Maintain and develop broad knowledge of trends in the cultural heritage field and keep upto date with Lyrasis programs, services, and members.

Education

• Florida Atlantic University

  Bachelor of Business Administration - BBA, Marketing

• Florida Atlantic University

  Bachelor of Business Administration - BBA, Marketing

  2010 — 2011

• Louisiana State University

  International Business/Trade/Commerce

  2006 — 2008

• Florida Atlantic University - College of Business

  Masters of Business Administration , International Marketing

  2019

• Loyola University New Orleans

  International Business/Trade/Commerce

  2008 — 2010

Skills

• Storytelling
• Press Releases
• Digital Media
• Content Strategy
• Marketing
• Copy Editing
• Publishing
• Publications
• SEO
• Digital Marketing
• Digital Publishing
• Editing
• Wordpress
• Online Publishing
• Advertising
• Poetry
• Magazines
• Library Research
• Talent Management
• Consortia
• Strategic Planning
• Content Management
• Global Strategy
• Facebook
• Email Marketing
• Social Media Marketing
• Books
• Academic Libraries
• Writing
• Territory Management
• Management
• Ebooks
• International Business
• Public Speaking
• Print on Demand
• Newsletters
• New Media
• Creative Writer
• Online Marketing
• Content Development