Kaitlyn Winey

About Kaitlyn Winey

I build performance creative systems that drive acquisition. I specialize in translating paid media data into structured experimentation frameworks that increase efficiency, accelerate iteration, and unlock scalable growth. My work sits at the intersection of creative and performance marketing, where ideas are tested, pressure refined, and engineered for conversion. I lead paid social strategy across Meta, Instagram, TikTok, YouTube, Google, Pinterest, Amazon, and AppLovin, analyzing creative-level KPIs, designing A/B testing roadmaps, and aligning growth and creative teams around measurable outcomes. I leverage AI across ideation, scripting, workflow automation, performance synthesis, and light coding solutions to move faster and test smarter. I also design and guide landing page strategy to ensure full-funnel alignment from ad to conversion, while leveraging organic performance insights to inform paid concept development. If you are scaling a DTC brand and need performance creative that drives revenue, let’s talk. KaitlynWiney.com

Experience

1. Director of Creative & Performance

   Nysonian Inc.

   Nov 2025 — Present

   I lead and create data-driven ads for Flo Pilates, owning how paid social creative drives performance marketing and revenue growth. I oversee ideation, scripting, testing, and iteration of ads, working closely with growth to translate performance data into creative direction. I build structured testing systems, optimize toward core KPIs (CPA, ROAS, CTR), and scale winning ads to improve efficiency and sustain growth. My role bridges creative execution and performance marketing, ensuring every ad is built to convert, not just look good.

Education

• Georgia State University

  Journalism, Broadcast / Digital Journalism

  2011 — 2016

Skills

• On-Camera Experience
• Media Relations
• Social Promotion
• Retail
• Adobe Photoshop
• Marketing Communications
• Adobe Premiere Pro
• Microsoft Office
• Sales
• Film Editing
• Management
• Live Event Producer
• Interviewing
• Product Marketing
• Media Producer
• Social Media
• On-Camera Hosting
• Public Speaking
• Editing
• Microsoft Word
• Broadcast Journalism
• Social Media Marketing
• Microsoft Excel
• Leadership
• Time Management
• Writing
• Office Administration
• Customer Service
• Event Planning
• Digital Media
• Video Production
• Video Editing
• On-Camera
• Marketing Strategy
• Creative Writing
• Producer
• Fashion Design
• Canon Cameras
• Video Post-Production
• Canon Dslr