Kaitlyn Stechmesser
Brewing up new brands with some of the best in the business
- Role
- Assoc Marketing Manager - Leinenkugel\'s Innovation at Molson Coors Beverage Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kaitlyn Stechmesser
Hello! I am an extremely passionate, driven individual, and look to work with a variety of people in everything I do. I am solutions oriented, attentive to detail, and truly feel that empowering those around you in the workplace leads to greater results. Specialties: Brand development and management, marketing strategy, retail marketing, event coordination and management, customer relations, travel itineraries, internal organization, social media and networking, public relations, account management
Experience
Assoc Marketing Manager - Leinenkugel\'s Innovation
Apr 2024 — Present · Chicago, IL, US
Innovation and portfolio manager for MolsonCoor’s largest regional craft brewery with over 158 years of experience, known for a wide range of German-inspired beers and their flagship, Summer Shandy.• Ongoing management of Leinenkugel’s portfolio, including the balance of year-round and rotational offerings, assessment/extensions of pack formats, and performance analysis of total brand mix• Responsible for identifying white space and portfolio growth opportunities using category and competitive analyses, consumer insights, and key distributor and retailer feedback • Owner of all brand innovation development, including but not limited to brand strategy, concept testing, liquid development, business case build out, obtaining stakeholder buy in, packaging development, go to market strategy, and launch execution• Close partnership with project management organization to meet tight deadlines, ensuring flawless execution through the stage gate process and commercialization communication efforts• Centralized project communication, updating key stakeholders along the way• Collaboration with demand planning and finance teams for portfolio financial viability and supply chain for manufacturing capabilities and determining and/or actioning potential efficiencies• Management of key agency partners, including but not limited to Above the Line, packaging strategy and design, public relations, and corresponding executional partners• Development of 2025 Always On PR strategy and partnership with both internal and external PR resources
Education
University of Colorado Boulder
Bachelor of Science (B.S.), Journalism and Mass Communication, Advertising
2006 — 2010
University of Colorado Boulder
BS in Advertising, Advertising
2006 — 2010
Skills
- Competitive Analysis
- Technical Training
- Nonprofits
- Customer Engagement
- Community Outreach
- Account Management
- Employee Training
- Non-Profits
- Social Media
- Social Media Marketing
- Powerpoint
- Marketing
- Database Admin
- Fundraising
- Leadership
- Marketing Strategy
- Customer Oriented
- Long-Term Customer Relationships
- Research
- Event Management
- Advertising
- Hands-on Training
- Customer Satisfaction
- Communication
- Public Relations
- Media Relations
- Event Planning
- Strategic Brand Positioning
- Mentoring
- Public Speaking
- Brand Development
- Editing
- Team Leadership
- Writing
- Presentation Development
- Strategic Planning
- Social Networking
- Customer Retention
- Microsoft Office
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