Kaitlyn Sharma

About Kaitlyn Sharma

I bring my fresh perspective, creativity, positive mindset, and experience thus far to my full-time role as an Account Coordinator for a lifestyle & hospitality PR agency where I work directly with my clients to support and surpass their PR goals. I focus on strategy, marketing ideation, raising public awareness, executing outreach, advising, and more. In addition to my current full-time role, I’ve held numerous communications-centered internships and professional roles over the years. Overall, I’ve worked directly with clients to strengthen their brand presence both on the back end and in the media through the regular execution of building highly curated media lists targeted at contacts from trade, national, and local outlets. As a direct result of those efforts coupled with my strong writing and creative, goal-oriented pitching skills, I’ve successfully secured many national, trade, and local press placements for my clients to keep them relevant and top of mind with their targeted audience while staying aligned with their business\'s mission. I also bring experience in building a strong and engaging social media presence for clients (proven by boosted engagement rates and KPIs) where I led the content creation, scheduling, and delivery processes of social media management. Additionally, I\'ve worked in in-house public relations roles where I focused on improving internal corporate communications efforts and engaging fellow employees. Throughout my career, I\'ve discovered what comes naturally to me and sets me apart which includes bringing creative out-of-the-box thinking into logical scenarios where applicable, excelling in outsourcing to find unique solutions to problems, staying organized, and following through with goals that I set for myself and my projects. Creativity, optimism, perseverance, and curiosity are things that I strongly value both in the workplace and throughout my personal life, and I strive to demonstrate these values to my network.

Experience

1. Account Coordinator - Publicist

   Eleven Eleven Pr

   Sep 2023 — Present · Washington, DC, US

Education

• Penn State University

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

  2019