Kaitlyn Rubino

Influencer Marketing Account Manager @ Later

Role
Account Manager, Influencer Marketing at Later
Location
Tampa, FL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Kaitlyn Rubino

Hi! I\'m Kaitlyn. Marketer with 6 years of experience in various areas, including: social media management, paid social advertising, and influencer marketing. I currently hold 4.5 years of experience in a managerial position overseeing junior employees. I have used this knowledge to work in agency settings for the past 5 years, building relationships, and executing successful influencer marketing programs with industry-leading brands in a variety of industries including: apparel, skincare, beauty, fragrance, food & beverage, and technology.

Experience

  1. Account Manager, Influencer Marketing

    Later

    Dec 2025 — Present

    Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention. • Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals. • Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.• Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs. • Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance. • Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution. • Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach. • Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences. • Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements. • Analyze campaign performance data to generate actionable insights for customers and internal teams. Identify risks and opportunities early, providing proactive solutions to drive stronger results. • Contribute to evolving best practices as the influencer marketing industry and Later\'s platform capabilities grow.

Education

  • University of Connecticut

    Bachelor's degree, Marketing

    2016 — 2020

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Kaitlyn Rubino — Account Manager, Influencer Marketing at Later in Tampa, FL, US | Unifers