Kaitlynn Kenney
Marketing & Graphic Design Supervisor @City Of West Palm Beach, Fl
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WORK HISTORY
Marketing & Graphic Design Supervisor @City Of West Palm Beach, Fl
West Palm Beach, FL, US
Lead the strategic planning and execution of marketing initiatives for the City\'s Community Events Dept. Directly manage a team including the Senior Graphic Designer and Marketing Consultants to ensure effective implementation of plans and promotions.∙Drive the creative direction and design process for printed materials, utilizing traditional and digital graphic techniques to produce compelling layouts.∙Maintain oversight to track and manage all marketing projects for Community Events, ensuring adherence to deadlines.∙Utilize a range of graphic design equipment, including software, hardware, and cameras, to consistently deliver high-quality output.∙Develop and manage budgets for marketing endeavors related to City events.∙Develop cohesive narratives and engaging copy for event advertising materials, overseeing production from concept to distribution. Also for printed collateral such as posters, flyers, mailers, signage, and brochures.∙Collaborate with the City\'s contracted PR firm to maintain production schedules and achieve shared marketing objectives.∙Coordinate with the City\'s contracted PR firm to strategically distribute press releases, enhancing the reach of Community Events through targeted media channels.∙Manage scheduling and content creation for City social media accounts, contributing to a dynamic online presence for Community Events.∙ Direct strategy and content creation for the Community Events Division\'s social media platforms, engaging audiences effectively.∙Cultivate partnerships with local influencers to amplify the visibility of city events through collaborative content creation initiatives.∙Work closely with the City\'s contracted Sponsorship firm to execute sponsor-related advertising and promotions, enhancing the profile of City events.∙Provide assistance in creating copy for radio spots, media grids, etc.∙Analyze and report on the effectiveness of advertising campaigns, providing insights for continual improvement.
EDUCATION
Palm Beach State College
Associate of Arts (AA)
Palm Beach State College
Associate of Science (A.S.), Graphic Design
SKILLS
ABOUT KAITLYNN KENNEY
I am an experienced Graphic Designer, Resin Artist, and Marketing Guru with over 13 years of industry experience. I am skilled in creating visually compelling graphics that effectively communicate brand messaging across print and digital media. I have a passion for innovative design that drives business results. In addition to graphic design, I have spent the past 6 years honing my marketing skills, working on campaigns across various channels, including social media marketing, and email. Most recently, I’ve transitioned into a leadership role, overseeing comprehensive strategies and directing a team to create impactful content across various channels. Looking to connect with other creative professionals and explore new opportunities in the design and marketing space. Let’s connect!
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