Kaitlyn Martel
Director of Marketing at IMARK Plumbing
- Role
- Marketing Director at Imark Plumbing
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kaitlyn Martel
Kaitlyn is an experienced marketing professional specializing in the plumbing industry…
Experience
Marketing Director
Jan 2022 — Present
Cultivate and optimize vendor and member relationships through comprehensive education on buying group offerings, serving as a key liaison.•Aid in the development of robust rebate and buying incentive programs with vendors, driving increased purchase volume within the group.•Spearhead the implementation of a new vendor promotional program SOP, resulting in a 40% uptick in promotional offerings to the membership.•Manage the Vendor and Member LMS program, achieving a remarkable 220% growth in course completions from 2021 to 2022, with an additional 27% growth in 2023.•Lead the conceptualization and execution of all IMARK plumbing-related marketing initiatives, encompassing print, digital, events, and a new webinar series.•Successfully launch and integrate SalesForce and SalesForce Marketing Cloud to facilitate data-driven communication between members and vendors.•Deliver engaging presentations at biannual meetings to educate members and vendors on current group programs, reaching an audience exceeding attendees.
Education
St. John's University
Bachelor of Science - BS
2014 — 2016
The George Washington University
Journalism and Mass Communication
2012 — 2014
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