Kaitlyn Cook Wells
Senior Brand Director - Pur @Astral Health & Beauty
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WORK HISTORY
Senior Brand Director - Pur @Astral Health & Beauty
Atlanta, GA, US
EDUCATION
Dr Phillips High School
CIS/ High Honors Diploma, Center for International Studies Magnet Program
Florida State University
Bachelor of Applied Science (B.A.S.), Retail Merchandising & Product Development/ Art History
Florida State University
Product Development
SKILLS
ABOUT KAITLYN COOK WELLS
A passionate, strategic, and analytical global brand leader with more than a decade of experience in the beauty industry. Kaitlyn oversees every aspect of brand management — from P&L ownership and product innovation to marketing, communications, and retail strategy — bringing both creative vision and operational discipline to everything she leads. Known for wearing many hats with ease, she blends storytelling and strategy to drive measurable growth, profitability, and brand equity. Her diverse background spans public relations, digital marketing, influencer relations, content creation, and experiential events, all guided by a deep commitment to building purposeful, high-performing brands that connect with consumers across B2B and B2C markets.
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