Kaitlyn Bullard
Senior Manager, Social Media @Colorectal Cancer Alliance
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WORK HISTORY
Senior Manager, Social Media @Colorectal Cancer Alliance
Lead the social media strategy and content development across 14 channels for the Alliance and Lead From Behind, including Facebook, Instagram, LinkedIn, X, YouTube, Threads, and TikTok. Oversee platform growth, brand voice, audience engagement, and performance optimization across all organic social media platforms.Manage a private Facebook community of members, fostering meaningful peer-to-peer connection, education, and support.Founded and lead the Alliance’s Influencer Program, building strategic partnerships to expand reach, elevate patient stories, and drive colorectal cancer awareness.Launched and managed two national Lead From Behind awareness campaigns:\"$h!t Talk\" featuring Dak Prescott, generating 25 million views and significantly expanding awareness among new audiences \"Katie Couric’s Ready For Her Close Up\" featuring Katie Couric, amplifying national conversation around colorectal cancer screening and prevention
EDUCATION
Johnson and Wales University
Bachelor of Science (B.S.)
Goethe Institut
Study Abroad
ABOUT KAITLYN BULLARD
Senior Manager of Social Media at the Colorectal Cancer Alliance and Lead From Behind.Previously Social Marketing Manager at Tough Mudder In my free time, I enjoy reading, running, hot yoga, and spending all my money on craft supplies that I’ll abandon after approximately a week and a half.
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