Kate Wessels

About Kate Wessels

As Paid Media Manager at Tiff’s Treats Cookie Delivery, I lead the strategy, execution, and optimization of paid campaigns across social, search, CTV, third party, and emerging platforms. My focus is on driving measurable growth by acquiring new customers, strengthening retention, and maximizing ROI, while delivering creative campaigns that truly connect with audiences. By blending data-driven insights with fresh creative ideas, I strive to make every campaign both impactful and authentic.I’m a graduate of the University of Texas at Austin, where I earned a B.S. in Communication and Leadership and a Bridging Disciplines Certificate in Design Strategies. This foundation, combined with hands-on experience in media planning and execution on both brand and agency sides, allows me to bring both analytical rigor and creative vision to my work. I’m passionate about building strategies that scale, collaborating with brilliant teams, and continuing to grow as a leader in paid media.

Experience

1. Paid Media Manager

   Tiff's Treats Cookie Delivery

   Sep 2025 — Present · Austin, TX, US

   I lead the strategy, execution, and optimization of multi-channel paid campaigns spanning social media, SEM, display, and emerging platforms. My focus is on driving measurable growth by acquiring new customers, increasing retention, and fueling sales through data-driven decision-making.

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Communication and Leadership

  2018 — 2022

• The University of Texas at Austin

  Bridging Disciplines Program Certificate in Design Strategies, Design Strategies

  2018 — 2022

• Université Paris Dauphine - PSL

  Study Abroad