Kaitlyn Walrath
Performance Marketing Manager @Ana Luisa
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WORK HISTORY
Performance Marketing Manager @Ana Luisa
Develop strategies and manage outcomes across core growth channels such as Meta, Google, Pinterest, TikTok, Affiliates, Direct Mail, CTV, and more. • Assess channel contributions to the overall growth and make spend allocation decisions across channels. • Work with key stakeholders to evolve our current approach to incrementality and multi-touch attribution. • Responsible for day-to-day operations and campaign management of all performance marketing in partnership with internal direct reports. • Oversee campaign reporting, including in-depth analytics of LTV, CPA, and ROI, and effectively communicate findings to the organization. • Produce and manage monthly revenue and budget projections, including all markets, in order to maximize profitability. • Mentor the individual contributors and leads on the Performance Marketing team to grow their own analytical, communication, and leadership skills.
EDUCATION
St. John's University
Bachelor of Science (B.S.), Public Relations, Advertising, and Applied Communication
State University of New York College of Agriculture and Technology at Cobleskill
Associate of Science (A.S.), Business Administration and Management, General
SKILLS
ABOUT KAITLYN WALRATH
Results-oriented growth marketer with a proven track record of aligning business goals…
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