Kaitlyn Cwieka
Associate Director, Paid Media at Edelman DXI
- Role
- Associate Director, Paid Media at Edelman Intelligence
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kaitlyn Cwieka
Results-driven digital marketing expert with nearly a decade of experience planning and executing cross-channel paid media campaign in a range of industries including public affairs and government, health, finance, and eCommerce. With a proactive, data-centric mindset, I excel in solving operational and performance challenges, collaborating with cross-functional teams, and managing the delivery of strategic insights and recommendations to clients. I bring hands-on expertise in paid media platforms, data analytics, and coaching, helping teams to thrive in the evolving digital landscape.
Experience
Associate Director, Paid Media
Sep 2024 — Present
Lead expansion of DXI\'s programmatic advertising efforts by educating stakeholders, developing comprehensive programmatic strategies and operational best practices, and coaching junior staff. • Serve as day-to-day lead for clients and cross-functional teams, providing ongoing strategic counsel, insight on industry trends, and thought leadership on all elements of paid media.• Oversee operational best practices and processes, including the implementation of standardized QA, invoice tracking, and paid media trafficking documentation.
Education
The George Washington University
Bachelor's degree, Communication and Media Studies
2013 — 2017
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