Kaitlyn Dobbins
Marketing | Gear & Equipment @ YETI
- Role
- Sr Brand Manager Gear & Equipment at YETI
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Kaitlyn Dobbins
Senior marketing leader with 8+ years of driving go-to-market strategies, multi-channel brand storytelling, and campaign execution for outdoor and lifestyle brands. Experienced in managing budgets, leading creative production, and aligning cross-functional teams—my background includes scaling content programs at Marsh Wear, AFTCO, and Costa Sunglasses. Passionate storyteller, data‑driven optimizer, and natural collaborator who thrives in dynamic, brand-driven environments.
Experience
Sr Brand Manager Gear & Equipment
Nov 2025 — Present
Education
Riverbend Academy
High School
2010 — 2014
University of Florida College of Journalism and Communications
Bachelor’s Degree, Advertising
2014 — 2018
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