Kaitlyn Nelson

About Kaitlyn Nelson

I’m a marketing automation and lifecycle marketing professional with over 12 years of experience building and scaling high-performing digital programs across enterprise and high-growth SaaS environments. My background is deeply rooted in Marketo and CRM ecosystem management, where I’ve led complex initiatives spanning lead generation, pipeline acceleration, regional lifecycle marketing, and data-driven campaign strategy. I specialize in bridging technical marketing operations with strategic business outcomes, from architecting scalable automation frameworks and improving deliverability and database health to optimizing customer journeys that drive measurable revenue impact. Throughout my career, I’ve partnered closely with sales, analytics, and global marketing teams to streamline processes, improve reporting visibility, and elevate how organizations use marketing technology to support growth. Beyond execution, I bring a strong operational mindset shaped by managing cross-functional stakeholders, leading platform initiatives, and continuously evolving digital strategy to align with modern SaaS buyer behavior.

Experience

1. Senior Marketing Operations Manager

   Expedia Group

   Jan 2024 — Present

Skills

• Audio Editing
• Video Production
• Sound Design
• Social Media
• Audio Engineering
• Studio Recording
• Sound
• Audio Post Production
• Public Speaking
• Television
• Photoshop
• Editing
• Sound Mixing
• Post Production
• Pro Tools
• Mac
• Management
• Marketing
• Customer Service
• Digital Marketing
• Social Media Marketing
• Lead Generation
• Social Networking
• Advertising
• Conversion Optimization