Kaitlyn McCoach
- Role
- Account Director at Weber Shandwick
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kaitlyn McCoach
As the Social Impact practice lead for Weber Shandwick\'s Baltimore office, I specialize…
Experience
Account Director
Apr 2022 — Present
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. As the Baltimore office\'s Social Impact practice lead, I specialize in the strategy and execution of sustainability, CSR, ESG and annual reports and communications across a variety of global industries. Additionally, I oversee the creation, implementation and optimization of integrated marketing campaigns for our regional clients.+ Guides the strategic and tactical execution of sustainability reports and communications that align with global thought-leadership on reporting frameworks including GRI, SASB, UN SDGs, CDP, TCFC and the Integrated Reporting Organization. Clients span a variety of verticals from financial services to healthcare to consumer products and include Ancestry, T. Rowe Price, Mars Inc, Takeda, Sheppard Pratt, Entegris and USAA.+ Seeks to meet client problems by developing research-based integrated marketing campaigns that go beyond short-term desires to address long-term, strategic and holistic business development needs. Paid and earned campaigns utilize platforms including print, radio, tv, display, advertorial, SEM, and website with the aim of feeling cohesive and customized to the target audience. Campaigns are actionable and measurable, with one such campaign producing a 4,643% return on investment.+ Embraces the opportunity which website redesign projects provide for branding, strategic messaging, stakeholder alignment and customer engagement. Works with development partners to produce an online experience that is reflective of an organization\'s value, provides accessible and intuitive UX and serves as a platform for future growth. Clients include BWI Marshall Airport and Constellation Energy.
Education
University of Maryland
Bachelor of Arts (B.A.), Communication - Public Relations; Women's Studies Certificate Program
2010 — 2014
Skills
- Social Media
- Public Speaking
- Wsyiwyg
- Indesign
- Powerpoint
- Website Organization
- Editing
- Blogging
- Writing
- Web Governance
- Advertising
- Illustrator
- Ap Style
- Newsletters
- Microsoft Office
- Research
- Crm
- Public Relations
- Constant Contact
- Press Releases
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