Kaitlyn Ballbe

Experience

1. Senior Digital Marketing Specialist

   Teleflex

   Nov 2021 — Present · Morrisville, NC, US

   Manage the development, creative direction, and execution of a digital marketing strategy that strengthens brand awareness while achieving marketing goals- Collaborate with Marketing and MarCom on audience targeting and segmentation, KPI definition, content, timing, and budgeting- Assess program effectiveness (e.g, reach, CTRs, leads) using available analytics tools and make recommendations for optimization- Hands-on execution of marketing automation campaigns in the SAP Marketing Cloud platform- Work directly with association media partners to negotiate, buy and track digital advertising- Develop, share, and maintain a digital marketing calendar; coordinate as necessary with MarCom, PMs, and regional Marketing teams as needed- Produce reports/dashboards to assess marketing automation and digital advertising campaign metrics- Analyze and provide recommendations to optimize performance- Ensure compliance with legal and regulatory guidelines, SOPs, and corporate brand standards- Develop ecommerce promotional strategy

Education

• Frisco High School

  GED

• Southern Methodist University

  Master of Science - MS, Sport Management

  2018 — 2019

• North Carolina State University

  Bachelor of Business Administration (BBA), Marketing

  2014 — 2017