Kaitlyn McKee

About Kaitlyn McKee

Ecommerce leader with proven digital transformation and ecommerce growth results. Demonstrated performance turnarounds with a growth and innovation-first mindsetHIGHLIGHTSGroupM• Drove +$160M in incremental Wavemaker agency billings• +250 Ecommerce strategies built across the client portfolio• Managed over $200M in ecommerce media across 15+ ecommerce clients • Created first-ever AI powered daily Amazon media optimization tool, using 22 different media and retail variables. Newell Brands• Developed Newell Brands\' ecommerce organization as part of $8BJarden acquisition, driving >25% CAGR for combined company.• Delivered $2B+ three-year global sales target • In 8 months drove 200 bps improvement in category share in vacuum sealing, our key category; drove category growth for Food Storage on AmazonExpertise-eCommerce Operations and Management, Media Planning, Retail Media, Performance Marketing, Retail operations, Digital Commerce, Digital Strategist, Ecomm strategist, Trade marketing, eCommerce Strategic Consulting, Organizational Design and P&L ownership.

Experience

1. Global Commerce Strategy Lead, Agency Partnerships

   Amazon

   Aug 2025 — Present

Education

• The University of Georgia

  BA, Communications

• NYU Stern School of Business

  2018-2020, Business Administration and Management, General

  2018 — 2020

Skills

• Leadership
• Marketing Communications
• Management
• Program Management
• Email Marketing
• E-Comm
• Social Media Marketing
• Global Strategy
• Shopper Marketing
• Advertising
• Omnichannel Marketing
• Global E-Commerce
• Digital Marketing
• E-Commerce Consulting
• SEO
• E-Commerce Optimization
• Sem
• Ecommerce
• Direct Marketing
• Search Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Analytics
• Business Strategy
• Strategy
• E-Commerce
• Account Management
• Integrated Marketing
• Strategic Planning
• Social Media
• Marketing