Kaitlyn Beauchemin

About Kaitlyn Beauchemin

I build unstoppable brands and highly motivated teams by clearly defining and aligning the brand marketing agenda with corporate objectives and business goals. With ownership for both strategy and business operations, I lead the development of brand vision, mission, values, and architecture that engages, influences, and resonates with consumers.My expertise includes: Brand Management, Activation & Marketing | Consumer Engagement | Marketing Strategy & Campaign Development | Business Development | Executive LeadershipI build organizations, people, products, and stories that cultivate brand confidence and market readiness not only for existing business growth, but also for expansion into unexpected new categories and geographies. As an entrepreneurial strategist and innovative change agent, I:• Launched and grew outdoor cooking business from ground up to billion-dollar business globally in 5 years.• Established SharkNinja’s first formal marketing department by defining roles and responsibilities, recruiting talent, and creating playbooks.• Positioned business to enter new categories and territories in global markets by creating and leading execution of compelling brand strategies.If you enjoy discussing and strategizing effective marketing approaches, you can reach me at h••••••••@gmail.com.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – Simon Sinek

Experience

1. SVP, Global CMO Ninja

   SharkNinja

   Feb 2025 — Present

Education

• Merrimack College

  Bachelor of Science (BS), Business Administration

  2006 — 2010