Kaitlyn Costello

National Buying Merchandising Supervisor @ALDI USA

Batavia, IL, US

Own end-to-end space planning for multiple product categories across 2,400 ALDI stores, aligning shelf layouts with ALDI’s global merchandising standards and U.S. customer needs.Expert in balancing standardized layouts with regional consumer demand across hundreds of store locations.Coach a team of Merchandising Assistants that oversee the Non-Food and Alcohol categories producing over planograms monthly and 300+ SKUs.Develop cluster-based planogram strategies to accommodate varying store footprints while maintaining ALDI’s low-complexity store model.Spearhead end-to-end space planning processes including fixture strategy, planogram design, and category adjacencies to maximize shelf efficiency and drive incremental sales.Collaborate with cross-functional teams—including space planning, buying, inventory, and marketing—to deliver cohesive, customer-focused in-store experiences.Utilize space planning software analysts to improve planogram accuracy, store execution, and category presentation using tools like Nielsen Spaceman.Deliver detailed category performance and competitor trend analyses to guide assortment strategies and national reset planning.Provide direction on fixture resets, shelf allocations, and product positioning to align with shopper behavior insights and seasonal shifts.

Quincy University

Bachelor's Degree