Kaitlyn Baxley

Product Marketing Intern @SAS

Cary, NC, US

Drive go-to-market (GTM) campaigns by drafting email copy, creating social media assets, and collaborating with Creative Services to deliver engaging content-Led a competitive social media analysis and developed strategic recommendations, resulting in improved content planning and scheduling through Sprinklr-Supported the successful launch of SAS Knowledge Badges by contributing to creative briefs, GTM messaging, Community posts, and analytics-focused social campaigns-Audited AIML campaign and Training home pages to improve customer experience and presented actionable recommendations to leadership-Managed global campaign performance reporting, analyzing year-over-year results and sharing insights with stakeholders-Presented key project achievements at the SAS Intern Expo and built cross-functional relationships across marketing, education, and product teams.