Kaitlin Ulker
Manager, North America Ecommerce @The Estée Lauder Companies Inc.
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WORK HISTORY
Manager, North America Ecommerce @The Estée Lauder Companies Inc.
New York, NY, US
As a D2C eCommerce leader, I drive strategic initiatives that elevate the customer experience, strengthen vendor partnerships, improve our overall site health and enhance our post-purchase performance across 10+ prestige beauty brands in North America-Manage and negotiate complex vendor relationships, securing terms that enable long-term scalability-Oversee cross-functional execution of high-impact partnership initiatives, driving implementation from concept to launch and ensuring measurable results-Lead site optimization and SEO efforts that improved discoverability and site health across the portfolio-Spearhead returns strategy initiatives to reduce friction, prevent abuse, and streamline operations-Drive customer experience enhancements that have reduced contact center volume and improved key performance metrics-Partner cross-functionally with brand, tech, legal, and finance teams to align priorities, execute flawlessly, and deliver measurable business impact
EDUCATION
Universidad de Granada
Economics and Spanish
Bucknell University
Bachelor’s Degree, English, Spanish and Economics
SKILLS
ABOUT KAITLIN ULKER
With over 7 years of experience in the luxury beauty and fashion industry across both DTC and wholesale channels, I bring a 360-degree perspective to retail. I\'ve had the opportunity to work across multiple facets of the business, from buying/planning, post purchase, SEO, and growth marketing. I specialize in optimizing the consumer experience and enhancing e-commerce platforms through strategic initiatives and vendor partnerships.Throughout my career, I have successfully managed vendor relationships, led contract negotiations, and developed business cases that have driven both growth and innovation. My expertise lies in balancing the creative and analytical aspects of the business, with a keen focus on data-driven decisions that improve overall site performance.
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