Kaitlin M.

About Kaitlin M.

Creative marketing and communications professional with experience supporting brand strategy, recruitment marketing, and external communications. I bring a strong background in employer branding, campaign development, and content creation, helping teams drive engagement across digital platforms, events, and internal channels. With a passion for storytelling and strategic design, I’ve successfully partnered with business leaders, Talent Acquisition, and Communications teams to elevate brand reputation, support hiring efforts, and connect with employees and customers alike.Serco is one of the world’s largest providers of public services to governments around the world, employing over people in over 20 countries. The Serco North America division has four lines of business: defense, citizen services, transportation, and health. We deliver excellence and innovation to our customers and bring service to life, all the while operating under a culture of appreciation and career development. Visit our careers site today and Discover Your Place in Our

Experience

1. Senior Marketing Specialist

   Serco

   Apr 2025 — Present · Herndon, VA, US

   Transitioned from the Talent Acquisition team to the Communications team- Execute the Serco external communications strategy in order to promote brand awareness and enhance the company\'s reputation- Work with Business Development and Business Units to develop and execute integrated communications/marketing campaigns that promote Serco’s capabilities- Expand existing social media footprint to increase visibility, using social media to promote events, share community news, and effectively engage with customers and employees- Develop marketing content for new collateral using Adobe Photoshop and InDesign - Support the Talent Acquisition team with external marketing efforts to promote hiring initiatives- Manage the Serco North America career site to include writing content for new pages - Partner with the internal communications team on stories, projects, and events to promote leadership and employee engagement

Education

• Virginia Commonwealth University

  Bachelor’s Degree, Political Science and Government, Media Studies, Human Resource Management

  2013 — 2017