Kate Knifton
Team USA Rowing Olympian | Social Media Manager at Xella Health
- Role
- Social Media Director at Texas Rowing Center
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kate Knifton
I’m a 2024 Olympic rower and marketing strategist passionate about building brands…
Experience
Social Media Director
Aug 2020 — Present · Austin, TX, US
Design and execute targeted email marketing campaigns with an average 52.7% open rate and 6.4% click-through rate. Created and launched a user-friendly website, enhancing online presence and driving increased customer engagement. Leverage Google Analytics and advanced SEO strategies to monitor website performance and make data-driven adjustments. Oversee operational management by developing and monitoring budgets in excel and coordinating travel logistics for 100+ kids.
Education
Moody College of Communication
Sports Communication Graduate Certificate
2022 — 2023
The University of Texas at Austin - Red McCombs School of Business
Bachelor of Business Administration - BBA
2018 — 2022
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