Kaitlin Bonds
Manager of Segment Marketing at Performance Health
- Role
- Manager of Segment Marketing at Performance Health
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Kaitlin Bonds
With ten years of marketing experience, primarily focused in healthcare industries, I develop and execute marketing strategies and data-driven initiatives to drive business growth. My role involves leading end-to-end customer communications, managing global trade show activities, and executing cross-channel marketing campaigns in alignment with organizational goals.At Performance Health, I lead the segment marketing team and collaborate with creative, eCommerce, sales and brand teams to craft innovative go-to-market plans while leveraging market research and internal data to support decision making. My work includes transforming insights into actionable plans and ensuring the seamless execution of impactful marketing campaigns, including lifecycle marketing, reactivation programs, customer acquisition activities, and sales enablement tools.
Experience
Manager of Segment Marketing
Jan 2023 — Present
Leads marketing initiatives across the organization, with a focus on the outpatient rehabilitation and sports medicine customers, global tradeshow activities.– Develop strategic go to market plans to achieve business growth goals– Own end-to-end management of customer communications across the full funnel and execute cross channel marketing campaigns in alignment with annual plans– Collaborate cross functionally with creative, ecommerce and sales teams– Leverage market research to enable results and drive decisions– Oversee the planning, management and execution of global tradeshow activities– Drive email strategy and execution to achieve over $2m in attributed revenue annually– Deliver annual catalogs, including sports medicine catalog with over 1k new SKUs annually, and customer specific co-branded catalogs– Launch and maintain a B2B2C program completing the continuum of care to offer products patients need, supporting HEPs, completed course of care, and improved outcomes– Responsible for hiring, mentoring, and managing a high performing marketing team
Education
Ferris State University
Certificate
Ferris State University
Certificate
Ferris State University
Bachelor of Science (B.S.)
Ferris State University
Associate in Applied Science (A.A.S.)
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