Kaitlin Vrsek
Marketing Innovator | Digital Marketing & Product Creation Expert Driving Creative Solutions for Clients
- Role
- Digital Product Manager at Lexipol
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Kaitlin Vrsek
Experienced marketing professional with a demonstrated history of working in the…
Experience
Digital Product Manager
Sep 2024 — Present
Develop and maintain sales enablement resources including playbooks, competitive battle cards, and pitch decks to accelerate deal velocity and improve conversion- Act as the subject matter expert for cross-functional stakeholders, equipping sales with the training, messaging, and materials needed to sell digital and data-driven solutions- Collaborate with editorial, product, marketing, and data teams to translate customer pain points into positioning frameworks, solution roadmaps, and market-facing assets- Lead cross-departmental launch planning for new feature rollouts, ensuring coordination across product, content, and customer success teams- Partner with business intelligence teams to surface actionable insights using GA4 and Looker Studio, optimizing solution performance and client outcomes- Create demand generation strategies in collaboration with marketing and sales leadership, resulting in measurable increases in lead quality and campaign ROI.
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