Kaitlin van
Account Executive @Citizen Relations
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WORK HISTORY
Account Executive @Citizen Relations
Los Angeles, CA, US
Serve as day-to-day client contact for multiple lifestyle and consumer accounts, aligning communication strategies with client goals and delivering consistent results- Lead both earned media and influencer initiatives for brands like Dole Packaged Foods, Nature’s Path Organic, Rocky Mountaineer, Tripadvisor, and Visit Huntington Beach- Pitch and secure coverage in top-tier outlets such as Travel + Leisure, Forbes, AFAR, Vogue, Rolling Stone, Time Out, Real Simple, and more- Proactively monitor media trends and cultural moments to recommend timely angles, story opportunities, and influencer partnerships- Build strategic campaign plans that reflect brand objectives, audience insights, and industry best practices- Define campaign KPIs and success metrics; analyze results to deliver strategic insights and identify opportunities for improvement- Drive end-to-end execution of influencer campaigns: identify talent (micro to macro), negotiate rates, draft briefs and contracts, manage timelines and budgets, and oversee content review and approvals- Execute strategic gifting programs, including list curation, inventory coordination, shipment tracking, and performance measurement- Cultivate and maintain strong relationships with media contacts, influencers, and agents to drive ongoing placements and brand engagement- Collaborate on brand activations, seeding programs, and press/influencer events to amplify campaign messaging and visibility- Monitor media and social coverage using tools like MuckRack, TvEyes, and CreatorIQ; deliver detailed reports and actionable insights to clients.
EDUCATION
Las Positas College
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
California Polytechnic State University-San Luis Obispo
Bachelor of Arts - BA
Diablo Valley College
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
ABOUT KAITLIN VAN
I am an Account Executive at Citizen Relations, a leading global public relations agency that specializes in consumer and lifestyle brands. In this role, I collaborate with our team to deliver creative and effective PR campaigns that generate media coverage, increase brand awareness, and engage target audiences. I write press releases, social media content, and internal copy, as well as pitch stories and products to media outlets and influencers. I also support our team on promotional activities, such as events, giveaways, and partnerships. I have a B.A. in Communication Studies and a minor in Entrepreneurship from California Polytechnic State University-San Luis Obispo, where I graduated with honors. I have a passion for ethical business practices and growth strategies, which I developed through my coursework and my own resume design service. I have multiple certifications in strategic thinking, marketing, and sales from LinkedIn, and I am proficient in Vietnamese and English. My goal is to take on a collaborative, hands-on role where I can leverage my communication and entrepreneurial skills to make a positive impact.
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