Kaitlin Lane
Driving Revenue & Field Excellence for New Services | Cross-Functional Team Lead
- Role
- Service Line Manager - Go-to-market & Cross-functional Lead at GeoStabilization International®
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kaitlin Lane
As a Service Line Manager, I\'m a strategist and cross-functional leader with a track…
Experience
Service Line Manager - Go-to-market & Cross-functional Lead
GeoStabilization International®
Jul 2022 — Present · US
I lead the national rollout of new services, overseeing everything from go-to-market strategy to field execution. I developed and executed go-to-market strategies, created internal SOPs, pricing models, and training programs to ensure scalable adoption across regions. I’ve assisted in legal frameworks to help manage risk, created client education materials, and hired both internal and subcontracted crews nationwide, functioning as a cross-functional product owner and team leader. Central to the rollout is aligning estimating, sales, and operations teams, while working closely with the C-suite, regional directors, and field leaders to drive execution, growth, and strategic decision-making.
Education
Montana State University-Bozeman
Bachelor of Business Administration - BBA, Marketing
2017 — 2021
Montana State University-Bozeman
Master's degree, Master's of Innovation and Management
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