Kaitlin Paul

About Kaitlin Paul

As a Senior Performance Marketing Specialist at Onboard Partners, I execute the strategy and optimization of direct mail credit card acquisition campaigns for a prominent financial institution. I partner with internal teams and external creative agencies to manage the fulfillment of 65 million mail pieces annually with a multimillion-dollar budget. My expertise includes negotiating vendor contracts, implementing cost-saving measures, and coordinating print production to ensure timely and efficient campaign delivery. With a strong foundation in marketing operations and creative development, I drive impactful solutions that align business goals with measurable outcomes. I\'m motivated to deliver innovative, data-driven campaigns that create value for our clients.

Experience

1. Senior Performance Marketing Specialist

   Onboard Partners

   Jul 2024 — Present · Boston, MA, US

   Oversee the end-to-end development and execution of direct mail credit card acquisition campaigns, including creative development and print production coordination, for a large financial institution. Manage all aspects of creative development with internal and external creative agencies and support the marketing fulfillment of 65 million pieces of mail per year with a multimillion dollar budget. Manage relationships with external vendors, including print vendors and marketing fulfillment partners, to ensure timely and cost-effective delivery of direct mail campaigns.Negotiate pricing and implement procedures and specific production runs to maximize efficiency and cost savings. Ensure critical marketing programs are executed on-time, on-budget, and error free. Work closely with senior leaders to utilize data-driven insights and analytics to optimize campaign targeting, messaging, and creative elements for maximum response rates. Work closely with Legal and Compliance teams to ensure adherence to consumer and small business lending regulatory requirements and industry standards.Strong understanding and experience with business analysis and project management methodologies operating with a growth mindset.Extensive knowledge of USPS postal regulations and USPS promotions. Strong quantitative skills, including analytical abilities and math proficiency.Strong project management and problem-solving skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Highly effective communicator and creative thinker who makes complex ideas easy to understand with the ability to develop actionable plans to drive business results.

Education

• Salve Regina University

  Bachelor of Arts - BA

  2007 — 2011