Kaitlin Odougherty

About Kaitlin Odougherty

Who knew an early career as a barista could lead to a career in content marketing? I discovered a love for connecting with people through conversation—first over coffee, and now through content. That same curiosity still fuels my work today.I’m currently a Content & SEO Account Strategist, helping high-growth brands scale through data-driven content strategies that drive organic traffic, earn authoritative backlinks, and support long-term SEO growth. Prior to this role, I spent several years freelancing full-time with agencies and clients across a wide range of industries, sharpening my skills in SEO content, project management, and self-motivated workflows.Whether I’m optimizing content for search and emerging LLM discovery or partnering with designers and editors to bring ideas to life, I love turning strategy into meaningful impact. Let’s chat over a virtual cup of coffee.

Experience

1. Account Strategist, Content & Seo

   Directive

   Feb 2026 — Present

Education

• Mississippi State University

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2013 — 2017

Skills

• Public Speaking
• Writing
• Blogging
• Journalism
• Microsoft Office
• Communication
• Leadership
• Microsoft Word
• Microsoft Powerpoint
• Social Media
• Editing
• Microsoft Excel
• Customer Service