Kaitlin Koch
Brand Marketing & Creative Project Manager, Freelance Painter
- Role
- Brand Marketing & Creative Project Manager at Ftd
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Kaitlin Koch
With a career that began in commercial arts and client relations and has expanded to…
Experience
Brand Marketing & Creative Project Manager
Mar 2022 — Present
Project manager supporting campaign production for FTD & ProFlowers. Ensures all brand objectives and standards are met within consumer communications cross-channel. Produces and distributes brand direction, launch, and postmortem recap presentations. • Manages creative timelines for seasonal content rotations across consumer, B2B, and proprietary channels. Coordinates asset production with design, copywriting, video/photography, and social media creators both internally and externally. • Liaises with marketing, legal, floral & logistics teams for physical and digital co-branded activations with partners including LA Dodgers, Hearst, St. Judes, Whitney Houston Foundation, DVF, MilkBar, Kentucky Derby, and The Trevor Project. • Project lead for onboarding of centralized project management software (Monday.com) and creation of DAM (Bynder) for cross-functional use. This includes managing timelines for and designing backend architecture with the software representatives, coordinating mass media and data uploads, leading all group and one-on-one trainings, developing user guides, replacing & discontinuing use of previous systems, as well as continued program administration. • Produces concept and packaging design proposals for new category development.
Education
College for Creative Studies
Bachelor’s Degree
2006 — 2010
Skills
- Graphic Design
- Illustration
- Photoshop
- Fine Art
- Painting
- Drawing
- Art
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