Kaitlin Briggs

About Kaitlin Briggs

I’m a seasoned Event Leader with over a decade of experience building and scaling high-impact event programs that drive business growth. My background spans higher education, healthcare, and corporate sectors—where I’ve led teams and orchestrated more than 20 events annually, from intimate executive roundtables to large-scale conferences.My superpower is turning ad-hoc execution into repeatable, scalable operating systems. I design playbooks, timelines, SLAs, and workflows that give teams clarity, ownership, and the freedom to deliver exceptional experiences with precision and consistency.I thrive as a player-coach, working alongside senior individual contributors to raise the bar while protecting their ownership lanes. I partner closely with Sales and Marketing teams to align event strategies with revenue goals, manage vendor relationships, and implement robust post-event measurement frameworks.I’m especially energized by opportunities where I can help organizations scale—bringing structure, predictability, and measurable impact to event programs.

Experience

1. Sr Events Planner, Enterprise Events

   Blue Cross NC

   Jul 2022 — Present

   Lead strategy and execution of multiple annual events, partnering with executive stakeholders and sales teams to drive brand engagement and revenue impact- Designed standardized event playbooks, SLAs, and workflows, increasing operational efficiency and predictability- Developed KPI dashboards and post-event reporting for leadership visibility into ROI

Education

• Mercer University

  Master of Education (M.Ed.), Higher Education Leadership

  2013 — 2015

• Mercer University

  Bachelor of Arts (B.A.), Music

  2005 — 2009