Kaisa K.
Head of Direct Business, Commercial Lines @Svedea
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WORK HISTORY
Head of Direct Business, Commercial Lines @Svedea
Stockholm, SE
Head of Direct Business B2B Commercial Lines.Leading BU for direct, digital and partner driven growth.Svedea\'s business insurance provides safety for entrepreneurs and business owners, enabling them to focus on growth without being crippled by unforeseen circumstances and risks such as damage to property, crime and legal fees.
EDUCATION
Haaga-Helia University of Applied Sciences
Bachelor of Business Administration Degree
Berghs School of Communication
Digital Strategy. Copywriting.
SKILLS
ABOUT KAISA K.
My objective is to turn commercial strategy into repeatable growth. I align sales, marketing, partners, and analytics around customer value, modernize CRM/ERP and digital channels, while building performance culture.Proven track record leading sales, marketing, and transformation in multinationals, scaleups, and startups within IT/tech and insurance. Core capabilities- GTM design and digital/direct customer acquisition- Customer-centric processes and journey ops- Digital strategy and growth experimentation- Partnerships, suppliers, co-branding ecosystems- ERP/CRM selection, rollout, and adoption- Revenue and performance management- Sustainability strategy embedded in commercial ops
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