Kaira Sen
Final-Year Student | Film Studies, English & Integrated Design – Wesleyan University
- Role
- Marketing and Publicity Intern at Penguin Random House India
- Location
- Middletown, CT, US
- LinkedIn followers
- 500 followers
About Kaira Sen
I’m in my final year at Wesleyan University, studying Film Studies, English, and…
Experience
Marketing and Publicity Intern
Jun 2025 — Present · New Delhi, IN
Developed and executed multi-platform content and paid media strategy for Penguin India’s top authors, increasing Instagram engagement by 35% in 8 weeks- Created and optimized ad creatives for Pinterest and Meta campaigns, improving CTR by 22% through targeted A/B testing-Designed 50+ high-performing social visuals, blog graphics, and email banners, aligning with brand identity and campaign KPIs-Scripted and produced promotional videos for book launches, achieving 2x higher video completion rates compared to previous campaigns-Monitored analytics dashboards to track engagement, identify high-performing content, and adjust campaign tactics for maximum ROI.
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