Kai Musielak
Strategic Advisor & Fractional Brand Communications @Pdc Brands
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WORK HISTORY
Strategic Advisor & Fractional Brand Communications @Pdc Brands
EDUCATION
University of South Carolina
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT KAI MUSIELAK
I’ve helped many of the world’s best brands meet their marketing goals in the pursuit of growth (Microsoft, Verizon, Disney, Nestlé, and Marriott – just to name a few). I’m a future-focused, brand-led integrated marketer with an expansive marketing tool kit – hard earned through experience at leading organizations with distinctive competencies: advertising & media; branding & identity; social & digital; PR & earned; and CRM & performance marketing. As a collaborative leader of large cross-disciplinary teams, I’ve helped to drive impressive results: like improving ROI by +43%, driving dramatic shifts in brand equity, garnering 9B earned media impressions, and consistently outperforming category benchmarks. For advertising agencies, I’ve led multi-million dollar portfolios, strengthened client relationships (including a number of account turn-arounds), developed high-functioning teams, cleared hurdles to creative excellence, and consistently achieved organic revenue growth. Specialties:Activation Planning • Advertising • Analytics • Branding & Integration • Content Marketing • Consumer Insights • Cross-Disciplinary Team Management • CRM • Customer Acquisition • Customer Experience • Digital • Direct Response • Display • Ecosystem Planning • Earned Media • Email Marketing • Global & Localization • Influencer • Integrated Marketing • Mobile • Performance Marketing • Research Design & Testing • Retention • Segmentation • Social Media & Marketing • Strategic Planning • Website Development
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