Kailey Shaver
Marketing Manager | Driving Digital Growth & ECommerce Strategy | MBA
- Role
- Marketing Manager at Muk Luks
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kailey Shaver
Green Thumb Industries benefits from strategic eCommerce merchandising leadership that combines data-driven insights with customer-focused innovation. Responsibilities include overseeing promotional content, optimizing product recommendations, and enhancing digital customer journeys. Collaboration with cross-functional teams ensures seamless execution of campaigns that align with brand and eCommerce goals. Earned an MBA from the University of Iowa in 2024, complementing a Bachelor\'s in Apparel Merchandising from Iowa State University. This educational foundation strengthens analytical thinking and creative problem-solving, enabling impactful contributions to digital commerce. Dedicated to advancing online retail strategies through thoughtful collaboration and performance optimization.
Experience
Marketing Manager
Sep 2025 — Present · Milwaukee, WI, US
Overseeing social media strategy and execution across emerging and established platforms (TikTok, eBay, and more) to increase brand relevance and engagement. • Partnering with cross-functional teams to align marketing efforts with business needs, from merchandising to operations. • Supporting and enhancing Muk Luks’ eCommerce and website performance through data-driven insights and strategic upgrades. • Driving brand growth during peak seasons by balancing immediate priorities with long-term digital strategy.
Education
University of Iowa
Master of Business Administration - MBA
2022 — 2024
Iowa State University
Bachelor's degree, Apparel Merchandising and Design
2014 — 2018
Skills
- Leadership
- Merchandising
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Communication
- Photoshop
- Tumblr
- Merchandise Planning
- Tumblr
- Management
- Visual Merchandising
- Inventory Management
- Customer Service
- Social Media
- Retail
- Time Management
- Retail Sales
- Fashion
- Teamwork
- Fashion Buying
- Microsoft Office
- Sales
- Illustrator
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