Kailey Lancello
Marketing & E-commerce Data Analyst
- Role
- Lead Brand Analyst at Lowe's Companies, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kailey Lancello
Experienced eCommerce professional with a proven track record in online merchandising, product development, and business management. Skilled in analyzing data, identifying opportunities, and implementing strategies to drive sales growth and enhance the customer experience. Strong expertise in assortment management, product lifecycle, and cross-functional collaboration.
Experience
Lead Brand Analyst
Jul 2025 — Present
Supporting a large brand undergoing extreme growth across 5 divisions and 1700+ items.• Utilize PowerBI, Looker, and Adobe Analytics to analyze data and understand the effectiveness of changes made on website.• Optimized review sharing from 422 individual items to 135 kits, increasing Demand Revenue 33% for kits.• Audited assortment and removed 100+ low performers, streamlining customer offerings and decreasing cross functional workload as active items decreased.• Developed and implemented an end-to-end tracking process for new item onboarding, improving cross-functional visibility and ensuring successful progression of 50+ items through a complex, multi-team workflow.• Train and onboard new associates quarterly about strategic growth & planning and weekly reporting
Education
University of Wisconsin-Madison
Bachelor of Science (BS), Retailing
2011 — 2015
Skills
- Merchandising
- Microsoft Excel
- Fashion
- Event Planning
- Sales
- Training
- Analysis
- Customer Service
- Teamwork
- Organization
- Apparel
- Store Management
- Management
- Time Management
- Cashiering
- Human Resources
- Leadership
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