Kailey Fife
Digital marketing specialist
- Role
- Digital Marketing Specialist at igus Inc.
- Location
- Barrington, RI, US
- LinkedIn followers
- 500 followers
About Kailey Fife
Hi, nice to meet you! I’m a full time digital marketer and recently completed my…
Experience
Digital Marketing Specialist
Oct 2021 — Present · Rumford, RI, US
Plans and helps execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for a specific product line within igus• Designs, builds, and maintains your product line\'s social media presence• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROl and KPIs)• Identifies trends and insights to optimize spend and performance• Brainstorms new and creative online growth strategies through digital marketing initiatives• Plans, executes, and measures any experiments and conversion tests• Collaborates with internal teams to create landing pages and optimize user experience• Utilizes strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and customer touch points• Collaborates with agencies and other vendor partners when necessary• Evaluates emerging technologies for possible experimentation with our website/platforms• Provides thought leadership and perspective for adoption where appropriate
Education
Brandeis University - Online
Master of Science - MS, Digital Marketing and Design
Roger Williams University
Bachelor of Science - BS, Marketing Communications
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