Kaileigh Wilcox
Senior Marketing Manager, Ecommerce @4patriots
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WORK HISTORY
Senior Marketing Manager, Ecommerce @4patriots
Nashville, TN, US
In my role as the Sr. Marketing Manager of Ecommerce, I lead with a strategic vision and curiosity, leveraging my deep expertise in user behavior to drive ecommerce experiences that deeply resonate with our brand and audience. My leadership style is rooted in collaboration, ensuring that every team member is aligned with our core objectives. At the heart of my approach is a genuine passion for understanding the customer journey, ensuring that every touchpoint is optimized for engagement and conversion.• Spearhead the growth of marketing KPIs, ensuring alignment with overarching business objectives.Embrace and tackle challenges, expanding the scope of responsibility and ensuring project milestones are met.• Build and nurture strong partnerships across departments, advocating for solutions that prioritize business growth.• Lead high-impact ecommerce initiatives, from idea conception to execution.• Dive deep into site analytics, using insights to refine and enhance user pathways.• Produce insightful reports, continuously assessing and adjusting our marketing strategies based on industry trends.• Develop comprehensive customer-journey maps, focusing on enhancing the overall user experience by becoming an audience expert with a deep understanding of their “why” during each phase of the purchase funnel• Ensure the ecommerce site remains updated, relevant, and aligned with customer interests.• Collaborate closely with cross-functional teams, ensuring seamless integration of marketing technologies and strategies.• Set ambitious performance targets, fostering a culture of excellence and continuous improvement within the team.
EDUCATION
University of Central Arkansas
Creative Writing
University of Central Arkansas
Associate's Degree, Creative Writing
SKILLS
ABOUT KAILEIGH WILCOX
I am first and foremost a storyteller. I believe sustainable brand growth flourishes best when rooted in the power of an authentic narrative and intuitive experiences.As a digital marketing and e-commerce senior-level leader, I leverage my expertise in research, analytics, sales, marketing, technology, and project management to deliver an incredible shopping experience for all customers.I lead a talented group of marketing and e-commerce specialists and cross-functional teams to drive projects to completion. Additionally, I oversee all aspects of strategic e-commerce and digital marketing plans across multiple platforms.From design to launch of websites to ensuring customers receive quality products, I am involved with every step of the user-interface design and experiences (UI/UX). I lead product, brand, and sale-channel launches while managing migration and solving technical challenges. I collaborate with IT and third-party vendors to meet project requirements and deadlines. I set vision and guide teams to reach goals and drive bottom-line revenue increases.MORE ABOUT WHAT I DO: TEAM DEVELOPMENT & LEADERSHIP — I hire and retain the right talent. Driving company and brand performance takes an incredibly creative, hardworking team. I create in-person and remote workspaces that value continuous development and conversations promoting the success of individuals, teams, and companies. E-COMMERCE — I work with well-known brands with domestic and international customers. I have experience in high-profile projects and play a critical role in generating millions in sales. I have boosted revenue and met growth goals for multiple companies with great brands, products, and services during my career. DIGITAL MARKETING — I manage online advertising projects from creation to completion through all digital channels, such as websites, search engines, social media, emails, and more. PROJECT MANAGEMENT — Throughout my career, I have led cross-functional teams in various projects to achieve engagement, performance, and revenue goals. I work with technical and creative stakeholders to meet milestones, scope, deadlines, and budgets. DELIVERING EXCELLENT EXPERIENCES — It is gratifying to see positive increases in traffic, session length, repeat visitors, average order and basket size and conversion rates. It is equally valuable to see where efforts fall short of expectations and analyze and apply the takeaways to apply to the next strategy. By balancing both sides of this coin, my teams and I have grown retention and long-term customer loyalty.
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